Symeta is a state of the art printing company which specializes in digital and variable data printing as well as mailing. As a member of Colruyt Group, they provide direct mailing solutions for all operating units within this group. When creating direct mailing campaigns on a regular base, Belgian postal service Bpost offers the possibility to reduce costs when complying to their sorting system. By introducing Bpost MailID v2, Symeta was able to adapt to the sorting requirements for direct mailing drops. This comes in two variations:
As Colruyt Group is sending out tens of millions of letters each year, being able to make use of the cost reduction which Bpost offers meant the ROI of this project was quite huge.
As a functional analyst within this project, my main task was to: